Our story

We help creators look like the brands they already are

Perplexity.social blends design, data science and AI to give every influencer a professional home on the web — and a smarter way to grow.

Creator recording content and sharing analytics
Who we are

Redefining influencer–brand collaborations

At Perplexity.social, our platform is more than a website — it’s a comprehensive tool to simplify outreach, streamline partnerships and maximize growth opportunities for creators and businesses. Whether you’re seeking brand collaborations or searching for the right digital ambassadors, we provide a seamless solution.

Featuring intuitive design, personalized recommendations and cutting-edge integration, we make every collaboration impactful — so influencers and businesses can focus on creativity while we manage the connections.

  • Personalized websites for every creator
  • Machine learning insights for content planning
  • Tools that make brand partnerships effortless
Purpose

What drives us

Our Mission

To empower influencers and businesses to focus on creativity, while we handle the technology, data and connections that turn influence into opportunity.

Our Vision

A world where every creator — big or small — has a professional, data-driven web presence and fair access to brand partnerships.

Our values

How we work

The principles behind every website and tool we ship.

Creator-first

Every decision starts with what helps creators grow and earn.

Data-driven

We back design and strategy with real numbers and ML insights.

Transparent

Clear pricing, honest timelines and your data stays yours.

Fast & reliable

From concept to launch within days — and support when you need it.

Shahnawaz Akhtar Fatmee, Founder of Perplexity.social
B.Tech CSEIntegral University
Meet the founder

Shahnawaz Akhtar Fatmee

Founder, Perplexity.social

Shahnawaz is a Computer Science Engineer from Integral University and an aspiring tech entrepreneur. With expertise in Web Development, Data Science, AI and Digital Marketing — and research on Emotional Classification using the BERT model — he founded Perplexity.social to bridge the gap between influencers and brands through innovative, technology-driven solutions.

He personally leads design, development and the machine learning work behind the platform, including the AI-powered YouTube views predictor.

“Creators shouldn’t need a tech team to look professional. Our job is to give them the tools — and the data — to grow on their own terms.”
Web Development Data Science AI / ML NLP · BERT Digital Marketing
Our journey

From an idea to a platform

The spark

Spotting the gap

Talented creators were losing brand deals simply because they had no professional place to showcase their work and numbers.

First launch

Our first creator website

We built a personalized portfolio for @abid vlogger lucknow — and it helped land 3 new brand deals in the first week.

Going intelligent

AI Views Predictor goes live

We launched an ensemble ML model (Random Forest + XGBoost) that predicts YouTube views to help creators plan content.

What’s next

Profiles, dashboards & networking

Influencer authentication, advanced analytics dashboards and collaboration tools to connect creators with each other and with brands.

Under the hood

Technology we build with

A frontend-first approach combined with machine learning.

Frontend

Semantic HTML, responsive CSS and JavaScript for fast, SEO-friendly, interactive websites.

Machine Learning

Python with Random Forest and XGBoost ensemble models trained on historical YouTube data.

NLP Research

Emotional classification with BERT — paving the way for smarter content and audience insights.

Let’s build something great together

Whether you’re a creator or a brand, we’d love to hear about your goals.